Oakley - Sr. Manager Marketing (Sports Marketing Strategy) at Luxottica Group in Foothill Ranch, CA
GENERAL FUNCTION The Sr. Sports Marketing Manager oversees all sports marketing aspects from budget, strategy and execution for assigned categories, in the fulfilment of brand goals and objectives. The Sr. Manager leverages their strengths in supporting athletes, events and partnerships and establishing new opportunities. This position works closely with the Sports Marketing Director to define and implement the strategy and manage all aspects of the sports vertical. MAJOR DUTIES AND RESPONSIBILITIES Drives the domestic and/or global specific strategy, ensuring alignment with the Oakley Global brand vision Implements sport strategy globally for assigned category/categories; examples include partnerships, support for maintenance and management of social media channels, and product seeding Oversees respective sport portfolios, including athletes, teams, events, federations and partnerships Serves as an ambassador through proactive collection and transmission of outside constituent product feedback Manages budgets related to specific sport verticals Serves as liaison between global Sports Marketing team and other internal and external stakeholders for sport vertical Leverages relationships with VPL and R&D to validate products and identify potential opportunities Collaborates with the Marketing Events team on opportunities that align with sport contract/s Integrates sports seamlessly across Digital, PR, advertising, media and brand experiences Ensures that sports activities, content, strategy and promotion drives ROI for cross-functional objectives, including Sales/Commercial, media and digital teams Identifies future online content opportunities - remains consistently embedded in the industry and has a pulse on content distribution opportunities Maintains business development and related licensing agreements within sports Coordinates with product and sales teams on specific sport related SKUs Identifies and recruits influential athletes and industry leaders to represent Oakley Negotiates, develops, and manages contracts with athletes representing Oakley Develops and manages relationships within the sports industry, media, commentators, cameramen and photographers to enhance Oakley sports marketing efforts BASIC QUALIFICATIONS Bachelor's Degree 8
years field Sports Marketing field experience or an equivalent combination of experience and training to achieve the required knowledge, skills and abilities Experience working in the sports industry Marketing, people, and project management experience within the industry Effective communication, presentation and teamwork skills Writing and editing skills Proficiency in Word, Excel, and PowerPoint Excellent diplomacy and negotiation skills Demonstrated ability to work in fast-paced, deadline oriented environments PREFFERED QUALIFICATIONS Graduate degree in Sports Marketing or related Experience managing athlete contracts and relationships
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
years field Sports Marketing field experience or an equivalent combination of experience and training to achieve the required knowledge, skills and abilities Experience working in the sports industry Marketing, people, and project management experience within the industry Effective communication, presentation and teamwork skills Writing and editing skills Proficiency in Word, Excel, and PowerPoint Excellent diplomacy and negotiation skills Demonstrated ability to work in fast-paced, deadline oriented environments PREFFERED QUALIFICATIONS Graduate degree in Sports Marketing or related Experience managing athlete contracts and relationships
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
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